If you read more closely, you’ll have learned that and users have until February 8 to read and agree to the new terms. Failure to do so would lead to WhatsApp deleting your account. Just to be clear, you can accept these terms again to revive your account.
The app collects a lot of metadata related to the account such as the phone number, your profile picture, your usage patterns (features you use, groups you’ve joined, and status in the Story format), and device data.
Integration with Facebook companies
The updated policy says that WhatsApp may send you marketing material about Facebook companies. Plus, the firm will use your data collected from the app and other Facebook services for content suggestions, people recommendations, and ads along with service improvements.
Facebook has already integrated Instagram and Messenger for cross-platform communication. And with this new change, it aims to provide “integrations which enable you to connect your WhatsApp experiences with other Facebook Company Products.”
WhatsApp’s plan to work with other Facebook companies
Interacting with businesses
WhatsApp Business — the service that lets merchants communicate with regular users on the platform, using additional commerce features — has grown quite a bit in the last few years, with more than 50 million users. To expand this figure, the company will let businesses integrate other services into the chat app. So, as a part of that, third-party apps (for example a customer support partner such as Zendesk) might be able to read your communication on behalf of the business you’re interacting with.
What’s more, third-party services you use inside WhatsApp may be able to get some of your information. For instance, an in-app video player may know your IP address. While allowing in-app interactions may add convenience to users, it’s important to know what information they’re giving away in exchange.